Vodafone UK Enhances Apple TV 4K and Broadband Bundles

Mobile operator and UK ISP Vodafone has today launched a new home broadband Xtra bundle, which adds an Apple TV 4K box, a 24-month subscription to the Apple TV+ streaming service, as well as inclusive anytime landline calls – all for just £12 a month, saving customers over £200.

Just to be clear, the figure of £12 per month is the cost of the aforementioned extras, but this excludes the cost of the broadband package itself. For example, in areas covered by CityFibre’s full fibre network, Vodafone’s 100Mbps (symmetric speed) package typically costs £25 per month on a 24-month term, or £40 if you go for their PRO II upgrade (this adds a Wi-Fi 6E router, Wi-Fi coverage booster, automatic 4G backup and support via dedicated Wi-Fi “Xperts“).

In addition, customers who already have a Vodafone Mobile service can add broadband to make a further £3 a month saving, which is known as the ‘Vodafone Together’ discount.

Max Taylor, Vodafone’s UK Chief Commercial Officer, said:

“Vodafone is teaming up with Apple to bring this unique package together for UK families. Apple TV 4K, 24 months of Apple TV+ with the UK’s most reliable Broadband technology, all in one package. Now is the time to switch and save with Vodafone Home Broadband.”

For context, an Apple TV+ subscription usually costs £6.99 per month, while adding Anytime calls to a package by itself would be £8 per month (total £14.99). Put another way, just the subscription fees are about £2.99 per month cheaper under the new bundle. On top of that, the Apple TV 4K box typically retails for around £149 when purchased separately.