Mobile Operator O2 UK Launches New Ultimate Plan UPDATE

Mobile operator O2 (Virgin Media) has today launched a new top tier ‘Ultimate‘ mobile plan, which combines the usual services with a range of benefits that are said to be worth more than £1,000 across the contract duration. Some of those include Ultimate cover, O2 Switch Up, an Extra from O2, McAfee Mobile Security Plus and inclusive roaming in 123 destinations worldwide.

The Ultimate Plan is available to both new and existing customers starting from £50.99 per month, which includes a data allowance of 30GB, unlimited calls and unlimited texts on a Pay Monthly tariff with a handset. This rises to £54.99 for 150GB and £59.99 if you want unlimited data. The price also includes the £9.50 per month cost of their insurance feature, which is covered below as one of the key benefits:

• O2 Insure – Ultimate Cover: A new level of insurance offering O2’s most comprehensive cover yet, including a 3-Year Warranty and unlimited claims against theft, loss, accidental damage and breakdown. Customers can also benefit from same-day delivery of a replacement device if the claim is successful before 12 noon, available Monday – Friday.

• O2 Switch Up: Perfect for customers who like to keep up with the latest handset, O2 Switch Up enables customers to swap their current phone for any of the latest and greatest, or one of O2’s Like New mobiles, every 90 days.

• Extras from O2: Customers can unlock even more value with an Extra included for the lifetime of their Ultimate Plan – choosing from options such as Disney+ Premium Plan, Amazon Prime and Cafeyn.

• Online Privacy and Identity Protection McAfee Mobile Security Plus provides comprehensive privacy and identity protection, including VPN, safe browsing and Text Scam Detector, an AI powered feature that warns you of suspicious links in texts before you click.

• O2 Travel Inclusive Zone Ultimate​: Ideal for globe trotters, customers can roam freely in more countries than ever before (123 destinations worldwide), including the USA, Mexico, Thailand, Turkey and Dubai, usually £6 per day with O2 Travel. A 25GB fair usage policy applies on data.

• Priority from O2: For those that love getting more for their money, O2 customers can enjoy daily treats, experiences and early access to the most sought-after tickets in entertainment, with exclusive benefits worth nearly £500 a year according to Uswitch.

• Flexibility: O2 Pay Monthly customers can flex their plan to suit their needs by changing the amount of data they have and their contract length once a month (at no extra cost) via the My O2 app.

Christian Hindennach, Chief Commercial Officer at VMO2, said: “Mobiles are essential to everyday life, so we’re putting the very best of O2 into one flexible plan, packed with perks for our customers to enjoy. With added benefits worth over £1,000, and carefully chosen based on what we know our customers want, Ultimate Plan offers enhanced value and freedom unlike any other mobile plan.”

A quick look at O2’s website this morning shows the plans, albeit at a different cost, with 30GB Ultimate starting at £32.49 per month, then 150GB for £35.49 and Unlimited for £44.49 on a 24-month term. But these prices are for the SIM Only service (i.e. without the O2 Insure feature and handset). You can of course still get one of their regular plans for a lot less (e.g. unlimited data can be had for £25 per month).