Netomnia Refreshes UK Brand as FTTP Broadband Network Expands
One of the country’s largest alternative broadband networks, Netomnia (Substantial Group), which has now covered 2.8 million UK premises RFS (inc. 400,000 customers) with their Fibre-to-the-Premises (FTTP) based broadband ISP network (up from 2.7m on 1st Sept 2025), have this morning announced a refresh of their brand following the merger with Brsk.
So far as we can tell from the logo on their website today, the refresh appears to be reflected through a fairly subtle change of font and a tweak to the scale, organisation and colour of the circle graphic in front. Otherwise, it doesn’t appear to have gone through a dramatic shift. But as usual with any branding changes these days, the official press release goes rather heavy on the hype.
“This evolution is more than visual. It reflects Netomnia’s progression from challenger to national infrastructure leader. The company’s refreshed positioning emphasises its role as a future-ready fibre network built to enable tomorrow’s innovations, while the visual identity brings this ambition to life. The name itself tells the story – ‘Net’ represents the inclusive network built for everyone, while ‘Omnia’ (Latin for ‘all things’) conveys readiness to power whatever innovations come next,” says the announcement.
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In addition, for those who didn’t know what the circle in front of their logo was meant to represent (we assumed some symbolism with fibre optic cabling), Netomnia explains how the refreshed circular abstract element actually “symbolises both ‘the right connection’ and ‘the potential’, forming a complete circle that suggests connectivity and continuous progress“. So, now you know.
Jeremy Chelot, Group CEO of Netomnia, YouFibre and brsk, said:
“This is more than a design change. It’s a signal of the company we’ve become – powerful, ambitious, and building the UK’s third fibre infrastructure. Where the most powerful internet lives is both our idea and our promise.”
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and Linkedin.
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“national infrastructure leader”
Leading in what? Not by homes passed, not by size of customer base, not by number of ISPs available on the network. They won’t even be third if VM finally gets its rear in gear and switches on FTTP (in combination with the 2m homes passed by Nexfibre)
Have they fixed that IPv6 issue yet?
Yes, in some areas!
But growth is never smooth and there are many hiccups on the way!
But comparing them to a business 10 plus years down the line is rather bemusing!
Maybe, the other Altnets would be better?
National infrastructure leader in debt
Hello!, and BT isn’t then?
BT Pension anyone….A google of past events will deliver.
Businesses starting from scratch usually are loaded with debt. It’s in the model. If its re-payed as planned and growth happens, it’s just business.
They could fix postcode checker. Looks, You can check only once or twice your address. First time it says “Great News”, next time or few more, says “Not planned” at least for my postcode (PE13 3TL).
After 4 years of promises to go live soon, now my hopes on Cityfibre as they also started to pull cables.
We’ve had their CBTs on the poles for 2 years. Still not RFS or even in the build phase according to their sites and team. They honestly haven’t got a clue
Thank you for sorting out the symbolism, Mark… deep stuff.
That headline had me confused – the brand “UK Broadband” is owned by VodafoneThree.
They built around my house and installed several meet-me chambers at the BT chambers, but every single one has crumbling concrete. The network is already in my street. I spoke to the Openreach engineers working in the chamber and asked if the service was available. They confirmed it was, but also mentioned that several things had been damaged during the build.
Despite this, you can’t sign up for the service on their website. When I called, I was told I could sign up, but after finally reaching a manager, I was told, “Oh no, we aren’t building in your area.”
How would Openreach technicians know if Netomnia was Ready For Service?
Hopefully their Network is a lot better than the branding on that van!
Netomnia on this site is a meme at this point. They can reach 10million homes and people will still whine on the comments about their home not being one of them
Sadly, you get the same with Openreach, Cityfibre and other FTTP operators that have reached a significant scale (even happens with some smaller networks). Much like those who complain when networks launch ever faster speeds. It’s par for the course. Somebody will always complain, even about good news.
@john I think it’s important to point out that people “whining” on this post are actually saying they can’t get netomnia despite infrastructure clearly being in their area. My area for example they have completed the whole build but aren’t releasing it. No real reason as to why or other people stating similar poles in the area but website is generally telling them no. Netomnia is a fantastic product my friend has them and rates them very highly but he too had real issues connecting initially and going by certain sites it seems to be a common theme that they their postcode checker is way off. Keeping in my mind in my area I only have Open reach as solution, actually Jeremy Chelot the CEO does often scan this page and others, as he is clearly a proactive CEO and from what I have seen looks into these issues personally.
I’m one of the lucky ones that does have them! And I can honestly understand the frustration because the service is great, cheap and a damn sight better than what VM were offering.