Virgin Media UK Offers TV Customers Free Ultra HD Content Over Easter
Customers of broadband ISP Virgin Media (O2), specifically those who also take a Pay TV service via one of their TV 360, Stream or v6 Box platforms, have today been told that they can enjoy a range of family friendly movies, live music performances and documentaries in Ultra High Definition (UHD) “at no extra cost” over Easter 2026.
The move means that customers can access Virgin TV’s Ultra HD channels (228 and 999) at no extra cost from Saturday 28th March until Sunday 12th April 2026 over half-term. The channels will showcase the usual mix of family-friendly movies, rock and roll gigs and a diverse range of documentaries, advert-free, every evening.
Some of the content expected to be aired includes Playmobil: The Movie, Us, The Invisible Man, Cobra Kai season one, The Last Turtles and Rolling Stones: Olé Olé Olé – A Trip Across Latin America etc. Separately it’s worth also remembering the imminent arrival of the Sky Atlantic (1st April) TV channel for customers who receive Sky Entertainment channels.
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David Bouchier, Chief TV and Entertainment Officer at VMO2, said:
“Virgin Media’s ultrafast broadband network delivers the best possible way to enjoy crystal-clear TV entertainment, and with the availability of our exclusive UHD channel to all our TV customers at no extra cost over the Easter fortnight, we are hoping to brighten their springtime. The long weekend and school holidays offer an opportunity for many of us to spend some extra quality time together, and we know that our customers will find something fun and informative to enjoy with our latest TV boost.”
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and Linkedin.
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Slow…hand…clap
And what, exactly, would you want them to do? It’s just a promotional thing, nothing more, nothing less.
And how many can actually see the content with there current TV?
According to a YouGov poll in March 2025, “Premium 4K Ultra HD TVs are present in 9% of homes, with higher-income households showing greater adoption (16%).” However “Premium” (typically defined as OLED, QLED, or Mini-LED sets) usually accounts for about a quarter of UHD TVs sold with “standard LED” TVs accounting for the remaining UHD TVs sold, and the likelihood is that about 36% of households have a UHD TV.
VM has around about 3.8m TV customers and so about 1.36m should have UHD TVs – but not all have access to UHD content either because they still have the old TiVo box or have chosen not to get a TV package which allows this.