BT Mobile Goes Live for UK Consumers and Confirms Package Details
Broadband and telecoms giant BT has today gone live with their revived BT Mobile service, which among other things confirms that the details we uncovered on Monday were correct (here). All the plans feature basic 30-day rolling SIM Only contracts with capped data allowances and are exclusively for the provider’s own broadband customers.
The mobile plans also feature EU roaming at no extra cost, unlimited UK minutes and texts, built-in scam protection (i.e. network-level call labelling to detect and alert the user about potential spam and fraud calls) and broadband customers with BT’s premium Halo add-on will also benefit from double data.
As we previously reported, the BT Mobile plans currently start at £9 per month for 10GB of data (mobile broadband), then £13 for 15GB, £15 for 30GB and finally £18 for 75GB. But the official website also notes that their £9 entry-level plan is normally priced at £11 (it’s on an introductory offer) and, in addition, their top £18 plan comes with an expanded 50GB of EU roaming data.
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Overall, there’s nothing radically new in BT’s proposition for this market, but then it seems to be more about helping to retain existing broadband customers than appealing to new ones. We still suspect that many consumers may find the sudden revival of a previously shelved brand to be a bit confusing. Credits to one of our readers (herr442) for spotting that the website had gone live.
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and Linkedin.
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So, BT is offering 10GB for £11 per month with an annual increase of £2.50 per month which, according to the BT Mobile web page, is “Brilliant value”.
Meanwhile, over at 1p Mobile, £10 buys you 50GB on the same network.
What am I missing here?
the sort of customer who would go for this is probably not the sort of person who cares about data limits, ie, 10GB (or 20 if you have the higher broadband packages) is more than enough.
If you want one account, one bill, one person to speak to, then this could still be compelling. BT (under that brand or as EE) don’t seem all that interested in undercutting their MVNO customers.
I had a very interesting conversation with EE (BT) just on Friday. My contract run out and the guy was convinced that 1p did not offer what EE was offering and that the offer was to those who had already an account, (not correct at all). I made the switch.
people do mention that 1pMobile dos not get the exact same level of bandwidth, i tested this theory and this is incorrect at least where i live. Both when run speedtest behaved the same way.
“What am I missing here?”
£10 getting you 50GB from an operation that calls itself “1p Mobile” is a bit confusing… so for those who might find that all a bit too much of a muddle, the old stalwart BT can offer them a mobile service.
Speed cap 25Mbps?
Who really care about a speed cap on a mobile? If you are a sort of person who do then that type of thing that BT is offering is not for you.
This is more to do with price, not that it is good value, there are better offers.
No word of VoNR
This all seems to be aimed at people who are loyal to the BT brand and wouldn’t move to EE or elsewhere and in turn they get charged a premium for the benefit.
Meanwhile:
SMARTY is offering 100GB for £10
Lebara 50GB for £13.50 (Great International minutes and data)
1pmobile 50GB for £10
lycamobile 30GB for £10
Someone explain what was the point of this?
BT were going to scrap the BT brand for consumers and make them go onto EE. But then an activist shareholder told the board to stop being so stupid. BT is there for people who think that it is a quality brand and do not want to shop around. It makes it a not so little nice earner for the shareholders.
You can get 50gb for £8 on lebara if you go through MSE with first 6 months for £2
The other two/three networks have their main brand (expensive) and a cheaper, “consumer” brand. This is a mess. Plusnet is the obvious cheaper, consumer brand name and then they need one other brand; EE if they’re sensible or rebrand EE as BT if the CEO has to go on an ego trip. As it is they have one brand too many and a very confused customer offering.
Unless they’re planning to stop 1P renewing their MVNO contracr then this is completely pointless as it’s overpriced
Really quite shocked at how expensive these tariffs are
Don’t know why people are getting so worked up at the prices. If you can’t afford it, don’t pay it and use someone else. It’s pretty simple really.
I guess there are still a lot of suckers out there who will pay for something with BT slapped on it, regardless of how bad a deal it represents.
There are still a lot of posters on internet forums unable to understand that other people may make different choices to them for a number of valid reasons.
I am with BT broadband. They transferred me to EE r years ago. My contact with EE was £10 a month 2 years ago it was £10 a month . With the increases I now pay 50% more. Why don’t these big names off us old uns a package that covers what I use. Which is not even a month’s worth over a year. Think I will be leaving at the end of of my contact.