
Broadband and mobile providers Virgin Media and O2 (VMO2) have changed their plans for the previously proposed merger of their respective customer community forums. The complexity of the challenge means that they will now focus on reintroducing the two communities separately, at least at first.
Just to recap. Both Virgin Media and O2 took their separate community forums offline for new postings in January 2026 (here), which formed part of their plan to merge them into a single platform (including posts, stats, member accounts etc.). More recently the operators have also removed public access to view posts, so you can’t even read existing content any more.
At the time of the original announcement, we remarked that upgrading and merging two large databases of historic customer content would be a real nightmare to pull off smoothly. Complex database migrations and mergers rarely go without problems and often throw up significant obstacles. This partly explains why VMO2 has never once specified how long the downtime would actually last (i.e. they couldn’t be sure themselves).
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ISPreview last posted an update on this in March 2026 (here), at which point we speculated that it might take VMO2 until around mid-2026 to complete the process. The latest development is that VMO2 have put their plans for merging the two forums on hold, at least temporarily, with the operator confirming to us that the “work required is complex” and their new plan is to reintroduce the communities “separately at first“.
The original forums made use of the Khoros platform, although VMO2 has also finally confirmed to ISPreview that the new one will make use of a different solution from Sprinklr, which we’ve been told is a “market leader in customer experience platforms“.
The operator added that they were not yet in a position to confirm exact timelines, although we understand from other sources that the July-August window is currently the aspiration for Virgin Media’s community forum to return. The O2 forum will either relaunch at the same time or follow soon after. A VMO2 spokesperson simply told us they “want to go live as soon as is practically possible“.
Introducing the new platform and migrating each forum separately is a much simpler task (albeit not one without some challenges), relatively speaking. The indication is that VMO2 may return to the idea of a grand merger of both forums again in the future, once they’ve had time to become familiar with the new platform and ensure everything is working smoothly. Sometimes trying to do too many big changes at once can be unwise.
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Community forums remain an incredibly popular and useful tool for customers of such services to raise their issues and get support, even during periods where the telecoms provider itself might seem to be unresponsive (community members often help each other out). Suffice to say that there is a lot of interest in the return of both forums.
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7-8 months to migrate two support forums into one (or to migrate two support forums to different platforms) should be embarrassing for VM.
While I don’t deny the complexity of the task whoever is managing this work deserves to be fired. There is no reason to shutdown the existing forums while one works on understanding the data and doing dry migration runs. Once a migration path has been proven and tested, a weekend is usually enough for data to be migrated. A lot of helpers would lost interest in the community as it’s been offline for months. Once the migration finishes it will be a worse experience since few people will be there to help.
Is this forum program failure the result viable result of offshoring to TATA & TECH-M ?
of course, outsourcing things to Indian based consulting companies like Tata, DXC, Cognizant etc. always results in failure. How many times I’ve seen or heard this. Yet recruiters can’t understand why I don’t want to hear about roles in these companies.
*things like DB migrations
I can’t help but think of the soap opera drama of nthell world whenever I see a story relating to their forums. I wonder what happened to the guy after ntl employed him, I seem to remember he wasn’t with them long.
Merging both Communities on the Khoros platform would have been hard work but potentially possible.
Unfortunately Khoros has replaced almost its entire workforce with AI, which is why they are moving to Sprinklr (not a great platform but it is a weird time for community platforms).
No surprises with this outcome.
Well, at least some VMO2 project managers got a few extra months of work out of the company while they strung their bosses along on the fantasy that this forum merger was possible or a good idea.